Creating Campaigns

Learn how to create and configure lead generation campaigns

Creating Campaigns

Campaigns are the core of Prometheo. This guide walks you through creating your first campaign.

Campaign Types

Prometheo supports three types of campaigns:

Local Search Campaigns

Find businesses based on geographic location. Perfect for:

  • Local service providers
  • Regional sales teams
  • Location-specific offerings

Search Parameters:

  • Location (city, region, or coordinates)
  • Search query (e.g., "restaurants", "law firms")
  • Minimum rating filter
  • Minimum reviews filter

Industry Search Campaigns

Discover companies within specific industries. Ideal for:

  • B2B software companies
  • Industry-specific services
  • Vertical market targeting

Search Parameters:

  • Industry or sector
  • Company size range
  • Geographic region (optional)

Competitor Search Campaigns

Find businesses similar to known competitors. Great for:

  • Competitive displacement
  • Market expansion
  • Similar audience targeting

Search Parameters:

  • Competitor websites or names
  • Industry filters
  • Location constraints (optional)

Creating a Campaign

Step 1: Basic Information

Start by providing:

  • Campaign Name - A descriptive name for your reference
  • Campaign Type - Select Local, Industry, or Competitor search
  • Description (optional) - Notes about the campaign purpose

Step 2: Search Parameters

Configure your search criteria based on campaign type:

For Local Search:

Location: "New York, NY"
Query: "marketing agencies"
Minimum Rating: 4.0
Minimum Reviews: 10

For Industry Search:

Industry: "SaaS"
Company Size: "10-50 employees"
Region: "United States"

Step 3: Qualification Criteria

Define what makes a lead qualified:

  • Minimum Rating - Filter by business rating
  • Minimum Reviews - Ensure established businesses
  • Required Industries - Include specific sectors
  • Excluded Industries - Skip certain sectors
  • Company Size - Target specific employee ranges
  • Must Have Email - Only include leads with contact emails

Step 4: Email Configuration

Set up your outreach emails:

  • Sender Account - Select which connected email account to use
  • Sender Name - How your name appears to recipients
  • Email Subject Template - Subject line (supports variables)
  • Email Body Template - Message content (supports variables)
  • Signature - Your email signature

Available Variables:

  • {{company_name}} - Lead's company name
  • {{contact_name}} - Contact person's name
  • {{industry}} - Company's industry
  • {{city}} - Company's city
  • {{your_name}} - Your name
  • {{your_company}} - Your company name

Step 5: Automation Settings

Configure automation behavior:

  • Auto-send emails - Automatically send generated emails
  • Daily sending limit - Maximum emails per day
  • Sending schedule - Business hours only, specific days
  • Follow-up enabled - Enable automatic follow-ups

Step 6: Review & Create

Review all settings before creating:

  • Verify search parameters
  • Confirm qualification criteria
  • Check email templates
  • Review automation settings

Click Create Campaign to save.

After Creating

Once your campaign is created:

  1. Add Leads - Click "Add Leads" to start discovery
  2. Monitor Progress - Watch the real-time progress bar
  3. Review Leads - Check discovered leads quality
  4. Generate Emails - Create personalized emails
  5. Send Outreach - Start your email campaign

Best Practices

Targeting

  • Start with specific, focused searches
  • Use multiple qualification criteria
  • Test with small batches first

Email Templates

  • Keep subject lines short and compelling
  • Personalize the opening line
  • Focus on value proposition
  • Include clear call-to-action

Automation

  • Start with manual review before enabling auto-send
  • Set conservative daily limits initially
  • Monitor deliverability metrics

Next Steps